Specialised marketing solutions for financial service providers.
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Finance can be a complex topic and may seem hard to explain. Educating your customers can be daunting, especially when you have to toe the line of compliance. This is why many financial services providers rely on agencies and marketing firms to help them crack this.
However, to crack this, you will need a partner with proven marketing expertise. Nobody is more passionate about educating consumers on money matters than iMoney. We have done this for our customers through various brand and marketing campaigns, content marketing, laser-focus digital marketing strategy and even Public Relations efforts to elevate thought leadership and credibility.
That’s why our clients trust us to bring their financial products and campaigns to live. We make your life easier and we enhance your marketing capabilities.
of combined retail & financial marketing experience.
with expertise in communication, design, growth and digital marketing.
to help our partners achieve their marketing and business objectives.
Offering you a wide array of services for your every marketing need.
Produce best-in-class financial content on iMoney Learning Centre, or other channels.
Analytical and data-driven approach to digital campaign, leveraging on iMoney’s first-party data.
Conceptualise, design and develop creatives such as banners, landing pages and EDM
Social media campaign, management and KOL campaign
Market research or data and insights for content and PR campaign
Managing public relations campaign such as press release, interview, media events and content syndication
iMoney assets on the website, newsletters and social media platforms
A targeted approach of lead-generation with eligibility checking through our call center
Providing you with multi-faceted marketing solutions
Drive product and brand awareness via our financial marketing services capabilities.
Insightful data on consumer behavior and sentiment.
Acquire new customers at scale, effectively.
Own media assets and a highly engaged customer base (imoney.my, imoney.ph).
In conjunction with Malaysia Day 2019, Hong Leong Bank launched the DuitSmart campaign in partnership with us. We conceptualised and developed a multi-channel campaign including providing iMoney CreditScore online and on-ground, and developing a social video, a series of social media content and financial literacy content.
Pulse by Prudential is a health and wellness app launched in 2019. iMoney developed a campaign to drive thought leadership for the brand and awareness and downloads for the app. The campaign includes a 12-chapter guide on iMoney Learning Centre, a PR campaign revolving around a survey we conducted and a panel discussion, and lastly, we ran a radio campaign on Mix.FM to drive education on health and wellness.
CIMB Bank launched its new e Credit Card that aims to maximise the value of online shopping, eWallet top-ups, auto-billing and in-store contactless spending. iMoney was enlisted to help educate Malaysians on the new credit card and its various benefits through a fun and engaging way. In this campaign, we developed a comic strip content article to highlight the benefits and features of the card in the most relatable way. Local influencers, Brandon Ho and Mark O’Dea were also part of the campaign with a challenge video to see who racks the most points with their CIMB e Credit Card. The video overachieved its views target by a staggering 137%, while the comic strip overperformed in Unique Page View by 15%.